Social Media Managment
Social Media Management: Bringing Brands to Life Online
Five years ago, I founded my own social media management business, starting with my very first client, The Pink Pear. Since then, I’ve had the privilege of working with a variety of businesses, helping them elevate their online presence and engage their audiences in meaningful ways. Through creative content, strategic planning, and consistent execution, I’ve transformed social media platforms into powerful tools for growth and brand awareness.
Check out some of the amazing clients I’ve worked with below, and learn more about how I’ve brought their social media presence to life, one post at a time.
The Pink Pear
May 2020 - Present
Five years ago, I began working with The Pink Pear to manage their social media, starting with just a few hundred followers. Through consistent, daily posting and creative content that resonated with their target audience, we’ve grown their following to nearly 4,000 and built a strong, engaged community around the brand. I collaborate closely with the store owner to stay ahead of trends, incorporating popular audio and engaging visuals that connect with customers.
Today, The Pink Pear has not only seen growth in followers but also in foot traffic—consumers frequently visit the store, citing our social media pages as the reason they decided to stop by. It’s been an incredible journey to see how social media can directly influence brand success and customer loyalty.
Macmomorganizing
July 2020 - Present
When I started working with Macmomorganizing, the business was just getting off the ground. Together, we established her brand identity and created engaging video content that truly resonated with her target audience. Through strategic social media management, we’ve helped her grow to 7,500 followers on Instagram and 21.1K on TikTok.
As her online presence flourished, Macmomorganizing has also expanded into exciting new opportunities, including becoming a brand ambassador for The Container Store. It has been incredibly rewarding to watch her business grow and thrive through the power of social media.
The Snooki Shop
July 2022 - January 2023
While working with The Snooki Shop, I had the exciting opportunity to organize photoshoots at all three locations, capturing dynamic content that showcased upcoming launches. I posted 2-3 times a day, ensuring the brand stayed top-of-mind with its audience. Additionally, I created engaging video content featuring employees and special events, bringing the shop’s vibrant atmosphere to life on social media. Collaborating with the team and having employees model products was an absolute blast, and it was rewarding to contribute to the brand's growth through creative content.
This is the largest account I have managed: 596K followers.
Wondersign
December 2022 - August 2023
Wondersign was an incredibly rewarding client that challenged me to think outside the box. With their unique platform and my remote role, I had to get creative in how I gathered and produced content. By collaborating closely with their team, we developed a cohesive visual theme that effectively brought both the brand and its products to life. It was a great experience to push my creative boundaries and deliver content that truly resonated with their audience.
Bella Vita Salon and Spa
June 2023 - Present
Bella Vita Salon and Spa has been an amazing client to work with. We started their social media presence from the ground up, and together, we’ve focused on building and strengthening their brand. Working remotely, I’ve enjoyed finding creative ways to engage with their client base and bring fresh ideas to the table. This is my first experience working with a hair, nail, and spa business, and it’s been incredibly rewarding to help elevate their online presence and connect with their audience in meaningful ways.
Haus 82
April 2022 - October 2022
When I began working with Haus 82, it was a newly launched business, and we started building their social media presence from the ground up. Drawing inspiration from their logo, I developed a cohesive content theme that captured the essence of their brand. Based out of Florida, I created a content calendar using the stock images they provided, ensuring a consistent and engaging presence. It was a fun challenge to help shape a brand’s identity from scratch, and working with such a cool, innovative company made the process even more rewarding.
Chef Jesa Henneberry
October 2021 - January 2022
I had the pleasure of working with Jesa Henneberry, a Food Network Chopped champion, capturing her in action as she prepared vibrant, mouth-watering dishes for her clients. Filming and shooting her culinary creations was an incredibly fun experience, and I loved bringing her colorful food to life on screen. I also helped secure brand collaborations that contributed to her gaining 11.6K views. It’s been amazing to watch Jesa’s career grow, and she has since opened her own restaurant—an exciting next chapter for this talented chef.
Stia Jewelry
September 2021 - May 2022
Stia Jewelry brought me on to help maintain and evolve their established brand theme, which was an exciting challenge. I worked to create fresh, new photos that stayed true to the brand’s aesthetic while allowing room for creative growth. It was such a rewarding experience to collaborate with a jewelry brand, where every shot had to capture both the elegance and craftsmanship of the pieces. Working with Stia Jewelry allowed me to stretch my creative boundaries while staying aligned with their brand vision.
Rocco’s Pizzeria Trattoria
November 2021 - September 2022
Rocco’s Pizzeria Trattoria, one of the oldest Italian restaurants in Madison, NJ, underwent a rebranding when I joined. They had recently moved to a new location, and my role was to help bring their fresh identity to life. The restaurant’s signature red was a standout feature, and I had a great time incorporating it into food photos and menu posts that captured the essence of their new look. In my opinion, Rocco’s serves some of the best pizza around, and it was a pleasure to showcase their delicious offerings in a way that resonated with both loyal and new customers.
Embu Cacao
August 2021 - November 2021
During my internship with 42 Growth Strategies, I had the opportunity to manage the social media account for Embu Cacao, a chocolate brand with a vibrant color palette and strong brand identity. Managing this account remotely allowed me to tap into my creativity and connect with the brand’s unique aesthetic. What made this experience especially meaningful was the personal connection I felt—Embu Cacao is based near where I grew up, which added an extra layer of pride in supporting a local business while helping grow their online presence.
Hare
July 2023 - September 2023
I had the exciting opportunity to work with Hare when they first launched their product, creating videos that helped generate attention and build their online presence. It was a fun, creative experience—especially since I was given the product to work with and had the freedom to design content that showcased it in unique ways. Once the brand page was up and running and a few videos were live, the team took the reins and continued to grow the brand from there. It was rewarding to be part of their early stages and contribute to their initial success.
The Local Thread Collective
August 2022 - November 2022
The Local Thread Collective is a custom clothing brand that creates unique merchandise for college students. I had the opportunity to work with them on product photography, where I was given a few of their items to photograph and style with models. Using the brand's logo colors, we aimed to establish a cohesive and vibrant theme that resonated with their target audience. It was a fun project that allowed me to showcase both the brand’s personality and the quality of their products through creative, engaging visuals.
